Uet là gì, universal event tracking training


Universal Event Tracking (UET) enables online conversion tracking, remarketing, product audiences, automated bidding, & improves ad, broad match, and syndication performance.

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UET is one tag for all your campaigns that automatically unlochồng your bids in real time to maximize conversions và at a cost per conversion that you phối.

After reading this Study guide you will understand how to:

Create a UET tag once in Microsoft Advertising.Add the UET tag tracking code khổng lồ every page of your website.Enable the JavaScript UET tag tracking code.Set up conversion tracking or Resale.Unloông chồng tự động hóa bidding khổng lồ enhance CPC.Take necessary mitigation actions to prevent browsers with tracking prevention limitations.

What is a Universal Event Tracking Tag?

Universal Event Tracking (UET) is a mechanism for advertisers to report user activity on their websites to Microsoft Advertising by installing one site-wide tag. This tag records what customers vì on your trang web then Microsoft Advertising starts collecting that data allowing you to trachồng conversions (lượt thích purchases or legocnhintangphat.com) or target audiences using rekinh doanh lists.

Create UET tag

Before you can trachồng conversions or target audiences using a remarketing menu, you need khổng lồ create a UET tag, and then add the UET tag tracking code to lớn every page of your trang web.

To get started, click the Campaigns page, & then on the left pane, clichồng Conversion Tracking.


Under Conversion Tracking, click UET tags.


Cliông xã Create UET tag & then enter a name.

Optional: Enter a description that helps you identify the UET tag in the future. We recommkết thúc that you enter the website page name or URL.

Click Save. In the View UET tag tracking code box, clichồng either Copy, Download or Email, và then click Done



Add the UET code to lớn your website

After you create a UET tag, the next step is khổng lồ add the UET tag tracking code lớn your website. You can add it to lớn your entire website in either the head or toàn thân sections. If your website has a master page, then that is the best place khổng lồ add it because you add it once & it is included on all pages.

Using the JavaScript tag tracking code

Before you can traông xã conversions or target audiences using a rekinh doanh danh mục, you need to create a UET tag in Microsoft Advertising & then add the UET tag tracking code to every page of your website. We strongly recommkết thúc that you use JavaScript to ensure accurate conversion tracking.What are the advantages of using JavaScript?

The tag updates automatically when we receive sầu any changes to lớn the UET tag tracking code.JavaScript allows Microsoft Advertising khổng lồ collect richer activity data to ensure accurate conversion tracking as well as improve sầu resale in paid search.

What does the JavaScript tag look like?A JavaScript tracking code allows Microsoft Advertising to lớn collect richer activity data that improves conversion tracking and remarketing in paid search. The only time you shouldn't use this is if your trang web has rules that prohibit JavaScript from being installed on it.

Here is an example of the JavaScript UET tag tracking code:

If your trang web is built as single-page application (SPA), additional changes are required khổng lồ ensure UET is working on pages where the content is loaded dynamically without a traditional full-page load.

Please refer lớn this site for detailed instructions & lớn view code samples in action.

There are two ways khổng lồ add the UET tag tracking code - either directly or using a tag manager. The benefit of using a tag manager is that it allows you lớn manage your website tags in one place so you don't have sầu lớn update your website all the time.Once the UET tag is installed by the advertiser across their trang web, the tag reports user activity on the advertiser trang web to Microsoft Advertising. Advertisers can then create conversion goals to specify which subphối of user actions on the trang web qualify to be counted as conversions.

Note: UET will work with all industry ready tag management systems. To learn how lớn add the UET tag tracking code with the different tag managers, see the UET examples.

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Read more gocnhintangphat.com reasons for creating more than one UET tag.

Conversion tracking

When you create an online advertising chiến dịch in Microsoft Advertising, you want to achieve sầu specific business goals, such as raising br& awareness, generating legocnhintangphat.com, gaining newsletter subscriptions, driving ứng dụng downlogocnhintangphat.com, driving online or offline sales to lớn retaining customers, or maintaining loyalty.

Conversion tracking allows you to lớn measure the ROI (return on investment) of your advertising campaign by counting the type and number of activities people complete on your website. When the action matches your conversion goal, it is counted as a conversion.

The goals page shows conversion metrics, and you can view aggregate conversion counts for each goal in the Conversion Tracking > Conversion Goals page. Further, you can run the Goals reports in the UI (Reports tab) or API to lớn segment that data by accounts, campaigns, ad groups và keyword.

You can validate the thiết lập of your conversion tracking by going to lớn the UET tags page and making sure the tag is Tag active sầu. On the Conversion goals page, create a conversion goal. Trigger an ad on Bing, clichồng the ad, and then convert on the site. In three hours, revisit the Conversion Goals page to see that the goal is counting conversions.

You can also use the function for a Custom Event, which verifies if the đầu vào string is present anywhere in the URL reported by the UET tag.

What are conversion goals?

The UET tag gathers the information that the conversion goal uses lớn traông chồng conversions in Microsoft Advertising. By defining conversion goals, you can measure if và how many times people bởi the actions on your website. You will then be able khổng lồ answer questions such as - Which ad campaigns, ad groups, gocnhintangphat.com & keywords are most effective in driving conversions? and What is the return on investment of my advertising dollars

How do I create a Conversion goal?

Cliông chồng the Campaigns tab, & then on the left pane, click Conversion Tracking.


Under Conversion Tracking, cliông chồng Conversion Goals.


On the conversion goals page, cliông xã Create conversion goal.


Enter a name for your goal in the Goal name box. When naming your goal, use a descriptive sầu name that makes sense to lớn you. (For example, "Checkout page".)

Choose the type of conversion you want to track: Destination URL, Duration, Pages viewed per visit, Custom event, or mobile ứng dụng install. Fill in the appropriate values for the goal type you choose. Read more gocnhintangphat.com different goal types.

Once you’ve decided on a goal type, under Scope, select if you want this goal khổng lồ apply khổng lồ all accounts or a specific account.

If you select all accounts, you won't be able khổng lồ mix the currency of the revenue value. The currency of the revenue value will be determined based on the tài khoản currency lớn which the conversion was attributed.

If you want khổng lồ add a monetary value for each conversion, under Revenue value, select one of the following:

Each conversion action has the same value checkbox. Enter the amount & select the currency (if available). This is a static revenue value that doesn't change.The value of this conversion action may vary (for instance, by purchase price) checkbox. Enter the mặc định amount and select the mặc định currency (if available) to be used when no value is received for a conversion. The revenue value will change based on the customization you make to lớn the UET tag tracking code that you add to lớn your trang web.

You can also assign a Count khổng lồ the conversion và enter a Conversion window to lớn track up khổng lồ 90 days in the past. Select the Universal Event Tracking tag that you want khổng lồ associate with this conversion goal. Cliông chồng Save

Microsoft Advertising offers several types of conversion goals, some of which require UET, and some of which don’t.